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Your business only has seven seconds to make a first impression. And there’s only so much you can do in that time. You can’t make a pitch or give any assurances on the qualities that make your brand exceptional. You only have these few seconds for a quick scan and for customers to judge your brand based on that. That is why your business’ appearance – particularly that of your employees – matters. But how should your workforce appear in 2022? We’ve got a couple of ideas.
Appearance sets the tone of customer perception. It also helps set customer expectations. Here’s exactly how your employees should appear:
Your customers need to know that they’re dealing with competent professionals. Unfortunately, it takes more than seven seconds for customers to check your employees’ credentials. That’s where uniforms come in. Uniforms are also a visual cue that tells the perceiver that the wearer knows their craft well. Doctors have the white coat, nurses have scrubs, industrial workers have coveralls. Uniforms can show customers what your employees can’t immediately tell them.
Aside from appearing professional, your workforce should also appear trustworthy. Trust is what separates onlookers from potential customers. And it’s also trust that transforms these potential customers into actual customers. In the first instance, your customers should know exactly who they can turn to.
A clean image is essential in creating the right impression for your brand. And this is true for businesses across industries, not just for food service and healthcare facilities. A clean appearance conveys a message of diligence, hygiene, and a general sense of caring for your customers’ wellbeing.
Clean Uniforms will answer the question “how should your workforce appear in 2022” for you! Uniforms are the most effective and effortless way to improve your business’ image.
Clean Uniforms offers the most flexible solutions for your facility’s uniform needs. We have a wide selection of uniforms suitable for use in different industries. The best part? We have different programs that let you choose between renting, leasing, or buying your supplies!
More than that, our uniforms help:
How should your workforce appear in 2022? They should use the professional, trustworthy, and clean uniforms that Clean Uniforms offers! Start your Massachusetts uniform program today! Call us at (800) 32-CLEAN to speak with a member of our team who can walk you through your options.