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You’ve probably heard it before: first impressions last. In business, first impressions help influence your buyers’ and future engagement in your brand. In fact, it has a massive impact on customer relations and sales and it doesn’t take very long either.
Research says it only takes 7 seconds to make a first impression. With that in mind, employee appearance impacts customer impressions in ways far too important to ignore!
What your customers see in your employees is never just skin-deep. They have the power to suggest, convince, and ultimately influence vital customer decisions. Here’s what your customers see – or don’t see – based on how your employees look:
There is no scientific proof that a professional appearance actually indicates how professional employees really are. They do, however, create an impression of professionalism. And that’s something that will impact how your customers perceive your employees and your brand.
Trust is one of the most important elements in any business relationship. It builds confidence, which, in turn, builds loyalty. And employee appearance impacts customer impressions through building trust. Your customers need to see employees that look knowledgeable and caring enough to meet their needs.
Customers will almost always have reservations before engaging with a business. No one wants to be conned out of their hard-earned money. That is why it is important to establish legitimacy as early as possible. In the first instance, your customers should see your employees looking exactly like they are part of your business. There should be no doubt in your customers’ minds about the identity of who they’re dealing with.
There are many ways to improve employee appearance. But the best and easiest way to achieve that is using high-quality employee uniforms. They can create the right image for your brand, make your employees look professional, and even help your customers know exactly who to trust!
And there’s only one thing better than getting great uniforms for your employees. That is to get them from a certified, reliable MA uniform service provider!
Here’s why your uniform needs are better off in the hands of a uniform service expert:
Start improving employee appearance today with a little help from the most reliable MA uniform service provider: Clean Uniforms! Give us a call at (800) 32-CLEAN to get started or to know more about our services.