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Image is key to success for any company. There are many factors that go into creating an image that helps drive business forward. However, something that is often overlooked is what uniforms do for business image.
In order to understand the benefits of good uniforms, it’s important to first take a look at the drawbacks of bad uniforms. They send several different messages to customers about what kind of business they’re spending their money on and none of them are good. Here is what poorly maintained uniforms say about a business.
Uniforms are front and center for all customers to see. When they are dirty or damaged, this is a major red flag for customers. It tells them that this business doesn’t care enough about looking professional by maintaining their own uniforms. That, in turn, makes them wonder about how much effort the company will put into its customers or services.
Something that stands out in businesses that use uniforms is when they aren’t properly organized. If employee uniforms are a mix of new and old, dirty and clean, and especially different designs, it screams “disorganized”. Customers want consistency when they spend their money. When businesses come across as the opposite, it is not a good sign.
Uniforms are an excellent tool to help customers understand what to expect from a company’s service. For example, in a 2015 study on patient perspectives of nursing uniforms, patients were found to be more at ease when they saw uniforms because of the context it provided. Poorly maintained, disorganized uniforms send mixed messages where clarity is necessary. If a customer can’t tell the difference between different staff members, it leads to unnecessary confusion and awkwardness that might keep them from returning.
Clean Uniforms is the best deterrent in the industry against bad, disorganized uniforms. Businesses that use our services have a positive image that stands in stark contrast to what those who don’t maintain their uniforms look like.
Clean Uniforms is the service you need to improve your business image! Call us at (508) 996-3333 or fill out this form for more information about our services.